Sitting late in an advertising agency makes you do all kinds of things. Of which the most frequent activity is also the most futile. Thinking crap. Stuff that gets you frowns and glares in your boss' room, but virtual laughs on such blogging forums
Stuff that only feeds your ego and creativity, but is of no actual use to any living form. Servicing included.
So one such thought occured to me while holding a brief, while I was wearing one. There are many a common things between the two briefs.
Firstly, let me, for the benefit of those who are not from the world of advertising, explain what a brief is. It is a useless piece of paper handed over to the creatives by the servicing as a document that contains vital information for making an ad. But it is actually a quick and easy way for the servicing guys to feel as if they are part of the team and are actually making a contribution. That piece of paper is then generally used as a cover for wrapping chewing gums that have lost their taste or to make paper planes. Sadly, the thoughts never take off.
Coming back to the topic, these two briefs ( I am guessing we all know what the other brief is. Hint: its not a synonym for short, but quite close to shorts) have a lot in common. So here is a juxtaposition( please visit http://www.dictionay.com/) analysis of the two.
Firstly, one is full of loopholes, and the other just has holes. The loopholes get us in a lot of trouble and as for the holes, we just have to get us in. In either cases, we are left with no choice.
While one brief is supposed to throw light on important parts of making an ad, the other makes sure the important parts stay in dark. Unless you choose otherwise. I shall stay clear of the details regarding this one. Children below 18 have access to net these days.
Both have many forms. Pay a visit to my workstation and come to closet, and i shall show you enough specimens of both.
And lastly, you need to look past one to get done with your JOB. Similarly you have to do away with one to...well I'll just BLOW past this one!
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4 comments:
overthinker is at it again. Very well written post.
btw, welcum to advertising!
he he he loved it...gud JOB mr...never BLOW away d blogger in u...keeps me entertained thru ur string of thots.
ok... i dont come from the your world of advertising .. but ur post put me in thought... and I started associating various pieces of work to various pieces of undergarments...
I mean take your brief only for instance(no, not the one are wearing)… ‘the brief’ (no, not the one in ur closet) goes so well with a bikini…. Both attempt to cover the bare minimal, so that using your imagination you can cook up crap… both have many loose ends, that need to be tied to make it all fit… and as a guy you would think there is no need for either and would like to toss it in the bin…
Or wait.. what about a thong and ‘the brief’ (yes, iam still talking about the workstation one)…both are such useless concepts..who needs them anyway… but yes, they provide employment to some… so lets just keep them
ok... i dont come from your world of advertising .. but your post put me in thought... and I started associating various pieces of work to various pieces of undergarments...
I mean take your brief only for instance(no, not the one are wearing)… ‘the brief’ (no, not the one in ur closet) goes so well with a bikini…. Both attempt to cover the bare minimal, so that using your imagination you can cook up crap… both have many loose ends, that need to be tied to make it all fit… and as a guy you would think there is no need for either and would like to toss it in the bin…
Or wait.. what about a thong and ‘the brief’ (yes, iam still talking about the workstation one)…both are such useless concepts..who needs them anyway… but yes, they provide employment to some… so lets just keep them
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