Sun's not coming out

(Written on a rainy Bombay evening, thanks to a paper and a rolling paper)

Don't think the sun's coming out today
I'll still wait by the window anyway

Its getting cold, too cold to step outside

Getting too dark to see the way.

It went down fine last I checked

I went down with it, I faded away

I am done lying low and ducked

I want to rise, start another day

Burn me, blind me, enlighten me

Just Don't frighten me

Come out now, come out and guide me.

The Rays of hope are running late today

Whilst I let out a silent pray

I'm facing east and a clock beside

Looks like its gonna be a night all day

It went down fine last I checked

I went down with it, I faded away

I am done lying low and ducked

I want to rise, start another day

Burn me, blind me, enlighten me

Just Don't frighten me

Come out now, come out and guide me.

Eyes are open, but they feel shut

Feel beaten, bruised and cut

Fuck you I don't need you, I'm on my own

They say its darkest just before dawn

I'm burnt, I'm blinded, enlightened

I'm no longer frightened

Myths surrounding advertising

Let's get one thing out of the way first, no one really cares about advertising. You change channels when my hardwork comes on the TV in between Balika Vadhu. You use my paper ads as chewing gum coverings. You curse at the radio for playing too many ads. So yes, in a way what I do for a living is borderline detestable and generates the same amount of disinterest that only a Meira Kumar sex tape can match.

Yet I keep getting dollops of "Oh your job is so interesting", "I wish I could do it", "You live the life bro, is best bro, is best"
That's not the case. We in advertising do not live a charmed life. If anything we are at the extreme fag end of the spectrum. Our lives aren't that interesting and what makes it worse is that people believe otherwise.
I'm going to try dispel a few myths now.
This isn't an ad, so I hope you actually get till the end.

Myth #1 - Youtube
We often get accused for watching youtube videos all day. That's a lie as big as Sonakshi Sinha's forehead. We do not watch youtube videos all day. We play online games as well. We chat with our peers in different ad agencies because let's face it, the rest of you are too busy making this world a better place. The well ironed suits, the big meetings followed by working lunches, the excessive travelling, that's the kind of thing that makes the world tick. The important kind of shit. While you non-advertising folk do all the horsing around, we advertising folk provide Gagnam Style and Cat videos with the hits they need to become internet sensations.

Myth #2 - Loose morals
This is one rumour we so desperately wished was true. Who wouldn't mind morals being flung out of the window while you're ideating. Wouldn't it be bloody amazing to just point at someone and then get down and dirty almost instantaneously. But then, it's asking for too much and this world we live in isn't exactly orchestrated by Oprah Winfrey.
Just because we drop words like 'sex' and 'fuck' in normal conversations, doesn't make ours a filthy business. Unlike the hallowed halls of the corporate corridors where everything is so hushed you can almost hear the desperation. Once those suits are off, everyone is equally naked. At least we don't put on a garb between 9 to 5. We wake up the way we go to bed. Which is mostly alone, mind you.

Myth #3 - Drugs
Drugs are a rich man's indulgence and unfortunately we aren't exactly known for being the money ringers. "See that guy with dreadlocks?Oh, he looks like a junkie. Must be in advertising."
"Look, a bald guy with a tattoo. Must be one of those charlie sniffing creative kinds."
If you don't look like you've bathed in a tub full of dettol with a nice school boy haircut, you sir a filthy ad whore.

Myth #4 - We get paid like shit
Yep this one is true.